With the rave of LinkedIn engagements, achievements and announcements, many are pressured to keep doing the most regardless of whether it works for them or not. There is an emphasis on the word “pressured” because many are beginning to consider the rules though unwritten, mythical. If you’ve ever recognised a myth, you’d understand the traditions attached to the use of LinkedIn these days.
Your brand is an exceptional part of you which no doubt, needs to be built and seen. There is no harm in showcasing your art, skill or profession. Not even one. Everything you’ve done to promote your self socially and professionally is valid. There is no limit to what you can achieve using the rules you’ve set for yourself. At the end of the day, all that matters in achieving a goal is the ingenuity of your craft, an undiluted consistency and a hovering discipline.
Just like it’s popularly known, content is just about anything— good or bad, mythical or authentic. Therefore, it is never a surprise when there are notions about a phenomenon quite beneficial. It is this same content that certain content creators preach not to be the real thing.
What then shall we now follow?
On one hand is a content marketer asking that you keep being consistent at pushing out solutions to problems you’ve identified. On another hand is a counter content marketer asking that you forget about the myths that have been laid down just to pressure you into getting leads while insisting that it is the relevance in your connections that matter.
Some of the myths highlighted by a LinkedIn user included;
- “Oh! I just need to post content everyday to land clients”.
- “If I get more followers, I’ll get more inbound leads”.
- “If I make engaging content, people will reach out to me”.
- “I must accept every connection request I receive”.
- “I only need to talk about my skills and expertise. I’m building my personal brand”
As much as the above resonates with some people, others will find it absurd that someone would come up with such a counter remark on what is just everywhere on LinkedIn. I mean, people are on fire over there: announcing their might and career path. Again, this is not in anyway bad. There is just too much one can bear as it relates to convictions and rules.
Social media is an open space and each one of it have got unique strengths. LinkedIn is a space to announce your craft, unlimitedly and I’m not sure I’d consider people’s advice up there, a myth. This is because, it’s their content and they are only paying attention to their own rules.
It’d be really fulfilling if you engage on any platform, with your own rules. It gives you independence, it helps you in being less pressured. It reduces the believe that every advice is a myth.